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We've all seen what happens when brands try to be deceptive or cruel in order to gain attention - they end up with angry responses or unfollows. 


Considering all we went through during the pandemic we were tasked with coming up with a lighthearted way in to an April Fool's social activation.


We chose to capitalize on the PR sucess of Outback's streetwear release - Steak Wear and give them what they (shockingly) want - Steak Wear for your face! 

On April Fools, Outback's CEO had his phone blown up with requests for access to our exclusive (sadly still in development) meat inspired shades.  A delicious win for all!


AGENCY: Deutsch NY
CD: Jeff Kopay
AD: Alexandra Ebright
CW: Lindsay McParlane

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