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When you’ve had your “glow up” (the act of getting better looking as you grow up), the last thing you want is for dull skin to dim your shine. We needed to let consumers know that radiant, glowing skin is possible at any life stage.


We coined a new term, “glow glow up,” to illustrate that Differin’s Daily Brightening Exfoliator makes it so you can look your best and brightest, leaving dull skin where it belongs—in the past.

CCO: Dan Kelleher / ECD: George Decker / ACD AD: Allison Navon / ACD CW: Jessica Lomasson / AD: Alexandra Ebright / CW: Lindsay McParlane

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