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DermapenWorld came to us needing a total rebrand, with an emphasis on their newest innovation — an at-home micro needling device and skincare line that works in tandem with their in-clinic microneedling treatments.


This new at-home tool, skincare line, and in-clinic treatments makes your typical skincare regimen anything but routine — leading us to our campaign platform, Nothing routine.

Our gif-style approach not only created four eye-catching, unique video spots, but allowed us to capture tens of thousands of images for the brand to use across all assets. Talk about two birds, one stone.

"Nothing Routine: Synergy of Solutions" :30

"Nothing Routine: Acne" :15

"Nothing Routine: Pigmentation" :15

"Nothing Routine: Aging" :15

DPW_Conference_Clinician_Card_Vertical F


Agency: Cutwater
CCO: Chuck McBride
Sr. Art Director: Alexandra Ebright
Sr. Copywriter: Taylor Smith
Photographer / Director: Sarah Silver

Production / Photographer Agent: Ray Brown Productions

Still Life Photographer: Jeff Cate

GIF Editor: Becky Leung

Video Editor: Barney Miller at Roam Editorial

Executive Producer: Erica Tashiro Gosnell

Line Producer: Kerry Girvin
Production Manager: Jessica Thiel

1st AD: Dani Parker

Script Supervisor: Rachel Cole

1st Assistant: Eric Martin

Gaffer: Jared Frost

Digital Tech: Charley Parden


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