WHY I'M SHARING THIS
Our problem was to drive awareness and excitement around the Outback Bowl while capturing CRM data.
The rest was up to us. I am proud of this pitch work and all of it was approved. Each idea was a 360 campaign that touched digital, social, OOH, gaming, influencers and merch. And it was HELLA fun while executing on all touch points.
Factors beyond our creative control ultimately killed the work (budget/ timing...our forever foe) but it is an inside peek into how I think, pitch and work.