Our problem was to drive awareness and excitement around the Outback Bowl while capturing CRM data.

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The rest was up to us.  I am proud of this pitch work and all of it was approved.  Each idea was a 360 campaign that touched digital, social, OOH, gaming, influencers and merch.  And it was HELLA fun while executing on all touch points.

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Factors beyond our creative control ultimately killed the work (budget/ timing...our forever foe) but it is an inside peek into how I think, pitch and work.

 

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