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CELESTIAL SEASONGS
CHALLENGE
Drive both awareness and excitement around a new kind of iced tea – Celestial Seasonings Cold Brew.
IDEA
Summer chill on demand.
Life is better in the summer - longer days, sunshine, going to the beach, relaxation, chilling with friends, and just general good vibes. And while the season doesn’t last forever, we can bottle up and savor that summer state of mind.
Team
CD: Jeff Kopay / AD: Alexandra Ebright / CW: Lindsay McParlane
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