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DELECTABLES

Delectables_Lick_Copy.png

Challenge

Hartz is over 100 years old, and when they came to us, their brand looked and felt like it. We gave them a refresh that began with one of their marquee products, Delectables cat treats.

Idea

Our goal was to own the lick through a series of relatable, fun moments we experience with our cats as they enjoy their favorite snack. We started by baking the single most important action into our tagline, and built out the stories and catchy jingle from there. Throughout the campaign, we elevated the Delectables visual identity, owning their signature colors and the act of licking. In social, we played up the moments between human, cat, and treats.

CAMPAIGN

"Lick Interruption" :30

"Grocery Store" :30

VISUAL IDENTITY
ALTERNATIVE BRANDMARKS

PHOTOGRAPHY STYLE
Unscripted. Authentic. Moments that look and feel natural. All with three categories in mind: cat personalities, cat & human interactions, and cat & product interactions.

ADCEPTS

Team
CCO: Chuck McBride / GCD: Adam Volidka / CD CW: Scott Padden / SR AD: Alexandra Ebright /
AD: Lexi Lanzi / CW: Taylor Smith

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