Hartz is over 100 years old, and when they came to us, their brand looked and felt like it. We gave them a refresh that began with one of their marquee products, Delectables cat treats.
Our goal was to own the lick through a series of relatable, fun moments we experience with our cats as they enjoy their favorite snack. We started by baking the single most important action into our tagline, and built out the stories and catchy jingle from there. Throughout the campaign, we elevated the Delectables visual identity, owning their signature colors and the act of licking. In social, we played up the moments between human, cat, and treats.