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DIFFERIN
Challenge
Facial acne gets all of the attention, while body acne is rarely mentioned. So we want to let consumers know that Differin understands acne—no matter where it is on the body.
Idea
Instead of focusing on facial acne, we redirected the camera—and the narrative—to highlight body acne and bring attention to all the places it can surface.
Team
CCO: Dan Kelleher / ECD: George Decker / ACD AD: Allison Navon / ACD CW: Jessica Lomasson / AD: Alexandra Ebright / CW: Lindsay McParlane
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