SAN FRANCISCO BAY COFFEE

Challenge

The coffee industry contributes significantly to environmental waste, with 80 million plastic coffee pods ending up in landfills every day—enough to circle the Earth in a week. Consumers are increasingly aware of their environmental impact but feel overwhelmed and unsure how small, individual actions can make a tangible difference.

Idea

One Small Sip for a Better Tomorrow. We highlighted the brand’s certified commercially compostable OneCUP™ coffee pods through vibrant, playful animated films. These visuals illustrate how switching to eco-friendly pods can help combat plastic waste—all while enjoying great-tasting coffee.

"Pod Print" :30