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STRAYER UNIVERSITY
Challenge
The goal was to create space for Strayer to connect with
potential students on a deeper, introspective level. Ultimately positioning Strayer to students as the solution to overcoming any doubt that stands in the way of reaching their full potential.
Idea
To reach our goals, we keep striving from that first spark of “is it possible?” to “yes, I did that.”
"130 Years" :30
"No Cost Gen- Ed" :30
"JWMI x Strayer" :30
:15s
The goal in planning and production for Strayer was to create the most flexible and modular video elements without sacrificing storytelling. With the help of Plummer/ Strauss - we knocked it out of the park. We originally planned for 3 :30s and 3 :15s - we managed to create an addtional 3 "Montage" :15s in post that then produced a near limitless amount of assets used across social platforms, streaming and broadcast.
I am sharing my three favorite individual :15s - additional assets can be shared upon request.
"Dogman" :15
"Subway" :15
"Taxi" :15
Team
CCO: Dave Wiest
CD CW: Lisa McMahan
ACD AD: Alexandra Ebright
Director Team: Plummer/Strauss
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