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*NSYNC

END THE SEARCH

The beloved boy band has been on a hiatus since 2002, leaving fans shocked and confused, but not disinterested.

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So we highlighted just how much fans are googling *NSYNC in an effort to convince them to reunite for one last reunion tour and give the everyone the answers they deserve.

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STORIES LAUNCH

Instagram stories highlight the bizarre, real Google search rabbit holes fans have gone down.

WILD POSTINGS

Outdoor placed in urban areas to create buzz around a potential *NSYNC Reunion.

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SEEDING KIT

Superfans are identified via instagram fan pages.   We leverage superfans on both social and through the seeding kits to create UGC that reaches the members of *NSYNC.

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Fans are sent a box full of nostalgic items, all of which reference each member of the band.

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Contents include:

Joey Fatone — Red Hair Dye

Chris Kirkpatrick: Chip Skylark Sticker

Justin Timberlake: Ramen Noodles

Lance Bass: Lance Bass Space Camp Sweatshirt

JC Chasez: Leo Charm Necklace

SUPERFAN UGC

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CREATIVE TEAM

Alexandra Ebright (AD)  Kiely Sutton (AD)  Lindsay McParlane (CW) 

© 2024 by Alexandra Ebright.

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