END THE SEARCH
The beloved boy band has been on a hiatus since 2002, leaving fans shocked and confused, but not disinterested.
So we highlighted just how much fans are googling *NSYNC in an effort to convince them to reunite for one last reunion tour and give the everyone the answers they deserve.
Instagram stories highlight the bizarre, real Google search rabbit holes fans have gone down.
Outdoor placed in urban areas to create buzz around a potential *NSYNC Reunion.
Superfans are identified via instagram fan pages. We leverage superfans on both social and through the seeding kits to create UGC that reaches the members of *NSYNC.
Fans are sent a box full of nostalgic items, all of which reference each member of the band.
Joey Fatone — Red Hair Dye
Chris Kirkpatrick: Chip Skylark Sticker
Justin Timberlake: Ramen Noodles
Lance Bass: Lance Bass Space Camp Sweatshirt
JC Chasez: Leo Charm Necklace